Quote Dan Stains woz God="Dan Stains woz God"Re our re-branding, it may not have brought us thousands of extra fans but I can understand why it was done (maybe Quins didn't want to be associated with us anymore).'"
You say you can understand why it was done, then speculate as to why it was done?
Here's what the CEO has to say on the matter with the important bits in RED. The bit in large print explains where some of the marketing budget was pi55ed up the wall...
[urlhttp://www.rugbyleagueworld.net/blog/wp-content/uploads/2012/01/London-Broncos-Issue-370.pdf[/url
Quote Dan Stains woz God Mackay can now explain some of the background behind the reversion to the Broncos. “At first I was privileged to be appointed CEO of Harlequins RL,” he admits.
“But I soon found myself explaining to people that we were not the union club. And even then they’d say ‘but you beat Wasps last week’.
=#FF0000That convinced me the name wasn’t working.
“We consulted fans and players – 90 per cent wanted London in the new name and 60
per cent wanted Broncos.[size=150 We also engaged a creative company with the brief that we didn’t want London Broncos as a title,[/size purposefully to get people to think differently. But ultimately we opted for Broncos, despite all that had gone before, and to be honest=#FF0000 it’s what our chairman David Hughes wanted.”
How did Mackay feel about that? “I was
50:50 because I could see the benefits of
a fresh start. But the negative side is the marketing you have to do to get that new
name out there. With ‘Broncos’ the job is half done. Research shows that when we became Harlequins people stopped supporting us, particularly those who liked Rugby League but
supported other union clubs in London. There was no way they were going to support any team called Harlequins. And there is a group of League supporters who feel the same.”
Would it be fair to say that the name had led, at least in part, to the slow attendance decline the League club has experienced? “I believe it did,” he admits. “Supporters of Rugby League see themselves as different, not an addition to a union club. Hopefully those people will return. Originally there was a hope that all Harlequins union season ticket holders would become League season ticket holders. It never worked
– two different games, two different supporter groups. Union people already like their own game.” And vice-versa, of course.– GUS MACKAY'"
As for not bringing in thousands of extra fans
...if ever there was an understatement hall of fame, that would be up there in the top 10 of all time
Like for Like, with Widnes replacing Celtic, we are 8% down on gates.......in this same article above Gus is quoted as saying...
Quote Dan Stains woz GodI’m not saying we’ll have 10,000 people every game next season, but I think we’ll take steps towards that.'"
....now call me old fashioned, but taking steps towards 10,000 doesn't involve less fans than last year....
'"
.....I seriously don't know whether to laugh, cry or weep hysterically....... 
